PAY PER CLICK
A form of advertising known as Pay Per Click or PPC is popular where companies make payments when a person clicks on an advertisement. They can be used for recurring campaigns depending on Keywords, location and demography to target the right audience resulting in relevant traffic and Visibility. Since PPC delivers first-click-conversion traffic in real-time, it is appropriate for raising brand presence and conversions.
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PPC Strategy
& Planning
We will create a customized PPC strategy based upon your business goals, the audience targeted, and the budget. These considerations lead to selecting the best platforms (which include Google Ads, Bing Ads, and Facebook Ads) and formats of advertising (search, display, and video) for placing ads before the audience effectively.
Keyword Research
& Bid Strategy
In-depth keyword research is done to identify high-performing keyword sets that relate well to user intent. A bidding strategy is drawn up to balance cost-effectiveness with high visibility by adjusting bids along the line of performance and budget.
Campaign Setup
& Management
From account creation to the approval of multiple ad groups, targeting options, to scheduling, we take care of every aspect of campaign setup. Campaign management is performed round the clock to monitor performance and execute evidence-based changes.
Ad Creation
& Copywriting
Our team produces targeted, compelling ad copy to grab attention and compel clicks. Each ad is tailored to a specific platform, combining dynamic headlines, clear CTAs, and compelling messaging to drive increased click-through rates and conversions.
Landing Page Optimization
We assure the user would land on an optimized page in connection with the message of the ad. That means not just the layout or speed of the page but content and user experience optimization so that there can be maximum conversions from the PPC traffic.
PPC Analytics
& Reporting
Detailed reports are provided regularly to the client containing various metrics showing impressions, clicks, conversions, CPC, and ROI. With the help of analytics, we can measure our performance, gain insights, and make data-driven decisions that optimize a campaign for effectiveness.