CONTENT MARKETING
Content Marketing comprises a strategic activity that involves the creation and dissemination of valuable, applicable, and consistent information purposely aimed at the attainment and maintaining of a defined target audience. The act followed is that of trust building, creating brand awareness, and eventually driving profit-making customer actions.
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Content Creation
Creating a range of content including blog posts, articles, infographics, videos, podcasts, and so on.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Making sure content ranks higher in search engine results.
Keyword discovery, on-page optimization, and meta-descriptions.
Content Distribution and Promotion
Posting content on various channels, namely social media, email newsletters, and partnerships.
Using paid promotions and native advertising to expand reach.
Content Audit and Refresh
Monitoring already existent pieces for the purpose of discovering gaps and opportunities.
Refreshing the outdated content in order to make it relevant and SEO worthy.
Content Strategy Development
In-depth planning based on market research and target audience analysis.
The creation of a content calendar that’ll drive toward business goals.
Content Analytics
The measurement of success and reporting includes organic search traffic generation, keyword rankings based on historical data and social share tracking of social media channels in arty mode.